Introduction

Analyze Direct, a Dutch company specializing in connectivity and tracking solutions, has been working with ST SUNLAB technology for over 15 years. This long-term collaboration has resulted in a powerful, scalable, and reliable tracking infrastructure that allows Analyze Direct to continue growing year after year.  
In this customer case, you'll read how the partnership came about, why Analyze Direct chose ST SUNLAB, and how the two organizations continue to develop new markets together.

How it started: A Meeting at CeBIT Hannover 2011

In 2011 Wim Schotsman and his son—representatives of Analyze Direct—met with the booth crew of Suntech, the company that would later become   ST SUNLAB   , at the CeBIT trade fair in Hannover. During their search for high-quality Zigbee solutions, they quickly noticed that the Korean technology was qualitatively superior.

“The quality and reliability of the devices immediately instilled confidence. We knew: we can rely on this.”
  —   Wim Schotsman, founder Analyze Direct

This initial meeting marked the beginning of a long-term collaboration that quickly expanded to GPS and IoT tracking.

Why Analyze Direct chose ST SUNLAB

1. Reliable, high-quality hardware

ST SUNLAB solutions are known for their stability, long lifespan, and consistent performance across diverse market segments.

2. Flexible and easy-to-integrate protocol

The open and powerful ST SUNLAB protocol enabled rapid integration with both internal systems and third-party platforms. This allowed Analyze Direct to significantly expand its service portfolio—including solutions they provide to other companies.

3. Scalability for growth

The flexibility of the devices and software allowed the number of registered units to grow annually. This allowed Analyze Direct to easily serve new sectors, ranging from transport to logistics and mobile object security.

Innovation and expansion: entering new markets together

The collaboration is constantly evolving. Analyze Direct regularly tests new generations of GPS trackers, IoT devices, and niche solutions from ST SUNLAB's broad product portfolio. This allows them to respond quickly to market demand and launch innovative services.

“The diversity of the ST SUNLAB portfolio helps us to continuously offer customers new solutions.”
   —   Business Developer, Analyze Direct

A partnership based on trust

The relationship between Analyze Direct and ST SUNLAB is built on transparent communication, technical support, and mutual trust. Over the years, processes have been optimized, and the collaboration has only grown closer.  
Both companies are looking forward to the future, with the ambition to jointly realize new applications, new markets, and new innovations.

Looking ahead together

After 15 years of collaboration, the relationship between Analyze Direct and ST SUNLAB is stronger than ever. The combination of reliable hardware, advanced software, and a shared vision of innovation forms the foundation for many more successful years.

Do you also want to benefit from the power of ST SUNLAB tracking technology?

ST SUNLAB provides scalable, proven, and easy-to-integrate IoT and GPS hardware solutions for organizations throughout Europe.

👉  Contact us for advice, demos, or a no-obligation discussion about the best tracking solution for your organization.

ST SUNLAB EU  

info.eu@stsunlab.com     

+49 611 4459 9663    

www.stsunlab.de